Our major leap was the identity change. Towards a much more modern, lean and stylish way. Staying within the brief (Keep letter ‘D’ & use blue and red) we designed a totally new look.

As the products were not so appealing in terms of form (They handle a huge truck, of course the aim is power) we decided to create a robot! To invade visuals and tell the story with fun…

We re-designed and coded the website, which handles a huge amount of product data with an extremely complex database. Implemented the new way of communication design to every single output. And it became more than the sum of its parts.

We used the product to transfer messages within metaphors. It took a lot of time but fun time.