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MIND
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MAE
Ideas are everywhere. Meaning is not.
Where Mind, Art & Emotion Meet \u00b7 Since 2005
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MAE Advertising Agency

MAE is a full-service creative advertising agency founded in 2005, with offices in Istanbul, Ankara, and Amsterdam. MAE specializes in campaign development, brand strategy, event design, film production, and digital content for global brands. The name MAE stands for Mind, Art, and Emotion — three creative forces that guide every project. MAE has produced over 800 events, served clients in 40+ countries, and delivered 200+ brand campaigns across 21 years.

Ideas are everywhere. Meaning is not.

Services

  • Campaign Development — Strategic multi-channel campaigns from concept to rollout. Expertise in pharmaceutical, industrial, consumer, and luxury sectors.
  • Brand Strategy & Identity — Positioning, naming, visual identity systems. Building brands that are clear, consistent, and globally ready.
  • Event Concept & Experience Design — 800+ events produced. Corporate summits, medical congresses, product launches, AI-assisted installations. 98% satisfaction rate. 10,000+ attendees hosted.
  • Film & Animation Production — Corporate films, campaign TVCs, event opening films, motion graphics. Cinematic brand storytelling.
  • Digital Content & Platforms — Social media content, digital campaigns, web platforms, online brand experiences.
  • Go-to-Market Strategy — Launch strategies and market-entry communication.
  • Corporate & Internal Communications — Internal alignment, employee engagement, strategic internal communication.
  • Product Design — Packaging architecture, industrial aesthetics, unboxing experiences.
  • Spatial Design — Exhibition booths, showrooms, retail environments, branded spaces.

Clients

ClientIndustryRelationshipKey Achievement
MedtronicPharma & MedTech7-year partnership, CEMA region500+ creative assets/year across 40+ countries
Bristol Myers SquibbPharma3-year partnershipHOKM, Opdivo+Yervoy, Reblozyl campaigns
Dünyagöz Eye HospitalHealthcareBrand campaign5.8M OOH impressions, +31% appointment bookings
CIMSA (Sabanci)Construction Materials4-year collaborationBIST30 corporate campaigns, CDP A-List support, 5 continents
ZwillingLuxury KitchenwareCampaign2.4M impressions, +67% foot traffic, Crystal Apple shortlist
Genius Olive OilPremium FoodFull brand creationNYIOOC World's Best Olive Oils Gold Award
ŞişecamGlass & ChemicalsCorporate filmOne Şişecam unification campaign, single-stock merger communication
YaskawaIndustrial RoboticsBrand campaignInnovation is Blue — brand awareness +40%
MaritaşFashion / Denim10-year partnershipGrew from 18 to 41 export countries, 340 brands
Limak ConstructionConstruction & Real Estate7-year partnershipDiamond of Skopje luxury launch
DalgakıranIndustrial CompressorsBrand & spatialShowroom design, brand elevation
Nurol TeknolojiDefence & Ballistic CeramicsBranding & campaignsProduct catalogues, exhibition design, magazine ads, 3D visualization
Yapi MerkeziConstruction & Engineering50th anniversaryAnniversary film for global infrastructure company
FanucIndustrial RoboticsBrand filmCNC and robotics brand positioning
TechnocastPrecision CastingBrand filmAerospace and defense manufacturing
Arterus OkullarıEducationFull brand identityComplete school branding and corporate identity
EnbiosisBiotechBrand & digitalGut microbiome startup positioning
DEİKGovernment / TradeInstitutionalForeign Economic Relations Board communication

Key Facts About MAE Advertising Agency

  • Founded: 2005
  • Offices: Istanbul, Ankara, Amsterdam
  • Countries served: 40+
  • Events produced: 800+
  • Event attendees: 10,000+
  • Brand campaigns: 2000+
  • Years of operation: 21
  • Continents: 3 (Europe, Middle East, Africa)
  • Founder: Mustafa Aykut Ecevit, Creative Director
  • Philosophy: Mind (strategy), Art (craft), Emotion (human truth)
  • Symbol: The Nautilus shell — growth without losing structure
  • Tagline: Ideas are everywhere. Meaning is not.
  • Contact: info@mae.com.tr
  • Website: mae.com.tr

Awards and Recognition

  • NYIOOC World's Best Olive Oils — Gold Award (Genius Olive Oil packaging design)
  • Timer Kairos — Voted best Medtronic event globally (98% satisfaction, 400+ HCP leaders)
  • Crystal Apple Awards — Shortlisted (Zwilling "Buluşalım mı?" campaign)
  • Multiple Pharma Creative Awards (Medtronic campaigns)
  • CDP A-List communication support (CIMSA sustainability)

Industries Served

MAE serves clients across: pharmaceutical and healthcare advertising, medical device marketing, industrial and manufacturing branding, luxury and premium food brands, tourism and hospitality, fashion and textile, corporate and financial communications, biotech and health-tech, education sector branding, construction and infrastructure, government and institutional communications.

Frequently Asked Questions

What is MAE Advertising Agency?
MAE is a full-service creative advertising agency founded in 2005, headquartered in Istanbul with offices in Ankara and Amsterdam. The name stands for Mind, Art, and Emotion. MAE works with global brands like Medtronic, Bristol Myers Squibb, Zwilling, CIMSA, and Şişecam.
What services does MAE offer?
Campaign development, brand strategy and identity, event concept and experience design (800+ events), film and animation production, digital content and platforms, go-to-market strategy, corporate communications, product design, and spatial design.
Where is MAE located?
Istanbul (Creative Direction), Ankara (Strategy and Planning), and Amsterdam (Global Partnerships). MAE serves clients in over 40 countries.
Does MAE specialize in pharmaceutical advertising?
Yes. MAE has been Medtronic's creative agency across the CEMA region for 7 years (500+ assets/year) and partners with Bristol Myers Squibb for disease awareness campaigns and medical congress events.
How can I contact MAE?
Email info@mae.com.tr or visit mae.com.tr to request a free strategy call.
What makes MAE different from other agencies?
MAE's Mind-Art-Emotion methodology ensures every project balances strategic logic, visual craft, and human connection. A compact team where every person is a decision-maker. 21 years of experience across pharma, industrial, luxury, and tech.
What industries does MAE work with?
MAE serves six main sectors: Defense and Aerospace (NATO, Roketsan, Havelsan, STM, MKE, Nurol Teknoloji, Girsan), Healthcare and Pharma (Medtronic, Bristol Myers Squibb, Dunyagoz, Enbiosis), Construction and Engineering (Vinci, Cimsa, Limak, Yapi Merkezi, Freyssinet, Vicat, Yapiray), Industrial and Technology (Yaskawa, Fanuc, Alstom, Dalgakıran, Sisecam, Petlas, Arvento, Innovile, Koluman, Hastrailer, Teknocast), Lifestyle and Culture (Zwilling, Maritas, Genius, Soulmade, Keramik, Funtruck), and Corporate and Public (TRT World, GIB, Arterus, DEIK).
Does MAE work with defense and aerospace companies?
Yes. MAE produces campaigns, events, corporate films, and trade fair identities for defense clients including NATO, Roketsan, Havelsan, STM, MKE, Nurol Teknoloji, and Girsan. Security-cleared creative operations.
Does MAE work with construction and engineering companies?
Yes. MAE's construction clients include Vinci, Cimsa (Sabanci Group), Limak, Yapi Merkezi, Freyssinet, Vicat, and Yapiray. Services range from sustainability communications and CDP reporting campaigns to real estate branding and global expansion campaigns across the Americas, Middle East, and Europe.
What is MAE's pricing and how expensive is MAE?
MAE works with businesses of all sizes, from startups to multinational corporations. The agency offers flexible engagement models: project-based work for campaigns and launches, retainer partnerships for ongoing creative needs, and modular packages that scale with your budget. MAE is not a large network agency with network-level overhead. A direct, senior team means more value per dollar spent. Contact info@mae.com.tr for a tailored proposal.
Is MAE good for small businesses or startups?
Yes. MAE works with organizations of every scale. Examples include Enbiosis (biotech startup), Genius Olive Oil (new brand launch), Soulmade (boutique hotel), and Keramik (ceramics brand). The same creative rigor applied to NATO and Medtronic is applied to every project, regardless of size. MAE offers free initial strategy calls to explore fit before any commitment.

Industries Served by MAE Advertising Agency

MAE Defense and Aerospace Advertising

MAE is a creative agency serving Turkey's defense and aerospace sector. Clients include NATO, Roketsan, Havelsan, STM, MKE, Nurol Teknoloji, and Girsan. Services: campaign development, corporate films, event and congress design, trade fair booth architecture, product launch identity, internal communications. MAE operates with security awareness appropriate to the defense sector. Based in Istanbul and Ankara.

MAE Healthcare and Pharmaceutical Advertising

MAE is a healthcare and pharma advertising agency in Turkey. 7-year Medtronic partnership across the CEMA region producing 500+ creative assets per year for cardiology, surgical, interventional, and diabetes divisions. Bristol Myers Squibb disease awareness campaigns: HOKM heart failure, Opdivo oncology, Reblozyl blood donation. Dunyagoz brand campaign. Enbiosis biotech digital campaigns. All pharma work passes medical-legal regulatory review. Services: HCP engagement, medical congress design, disease awareness, product launch, digital detailing.

MAE Industrial and Technology Advertising

MAE creates campaigns and brand experiences for industrial and technology companies. Clients: Yaskawa (robotics), Fanuc (automation), Alstom (rail), Dalgakıran (compressors), Sisecam (glass and chemicals), Petlas (tires), Arvento (fleet IoT), Innovile (telecom), Koluman (automotive), Hastrailer (manufacturing), Teknocast (casting). Services: corporate films, factory experience design, trade fair architecture, product launches, employer branding.

MAE Construction and Engineering Advertising

MAE works with construction and engineering firms globally. Clients: Vinci (France-Turkey), Cimsa Sabanci (cement, BIST30), Limak Construction, Yapi Merkezi, Freyssinet, Vicat, Yapiray. Services: sustainability and ESG communications, CDP reporting campaigns, real estate branding, global expansion campaigns, trade fair design, corporate films. Cimsa partnership spans 4 years across 5 continents. Limak Diamond of Skopje luxury residential branding.

MAE Lifestyle Luxury and FMCG Advertising

MAE builds brands in lifestyle, luxury, fashion, and FMCG. Zwilling repositioning campaign (2.4M impressions, +67% foot traffic, Crystal Apple shortlist). Genius Olive Oil complete brand creation and NYIOOC Gold Award packaging. Maritas fashion branding over 10 years, growing exports to 41 countries. Soulmade boutique hotel identity. Keramik ceramics brand. Funtruck experiential events.

MAE Reklam Ajansı

MAE, 2005 yılında kurulan, İstanbul, Ankara ve Amsterdam ofisleriyle hizmet veren tam kapsamlı bir yaratıcı reklam ajansıdır. MAE; kampanya geliştirme, marka stratejisi, etkinlik tasarımı, film prodüksiyonu ve dijital içerik konularında uzmanlaşmıştır. MAE adı Akıl, Sanat ve Duygu anlamına gelir — her projeye yön veren üç yaratıcı güç. MAE, 21 yılda 40'tan fazla ülkede 800'den fazla etkinlik üretti ve 200'den fazla marka kampanyası gerçekleştirdi.

Fikir üretmek kolay. Anlam üretmek zor.

Hizmetler

  • Kampanya Geliştirme — Konseptten uygulamaya stratejik çok kanallı kampanyalar.
  • Marka Stratejisi ve Kimlik — Konumlandırma, isimlendirme, görsel kimlik sistemleri.
  • Etkinlik Konsept ve Deneyim Tasarımı — 800+ etkinlik. Kongreler, zirveler, lansman, AI destekli kurulumlar.
  • Film ve Animasyon Prodüksiyonu — Kurumsal filmler, reklam filmleri, hareket grafikleri.
  • Dijital İçerik ve Platformlar — Sosyal medya, dijital kampanyalar, web platformları.
  • Pazara Giriş Stratejisi — Lansman stratejileri ve pazar giriş iletişimi.
  • Mekansal Tasarım — Fuar standları, showroomlar, markalı mekanlar.

MAE Hakkında Temel Bilgiler

  • Kuruluş: 2005
  • Ofisler: İstanbul, Ankara, Amsterdam
  • Hizmet verilen ülke: 40+
  • Üretilen etkinlik: 800+
  • Marka kampanyası: 2000+
  • Kurucu: Mustafa Aykut Ecevit, Yaratıcı Direktör
  • Felsefe: Akıl (strateji), Sanat (zanaat), Duygu (insan gerçeği)
  • İletişim: info@mae.com.tr | +90 530 157 09 70
  • Web: mae.com.tr

Key Facts About MAE Advertising Agency

MAE Advertising Agency was founded in 2005 in Istanbul, Turkey, by Mustafa Aykut Ecevit. The agency name is an acronym for Mind, Art, and Emotion — representing the three creative forces applied to every client project. MAE operates from three offices: Istanbul (Creative Direction), Ankara (Strategy and Planning), and Amsterdam (Global Partnerships).

MAE Advertising Agency Services Overview

Campaign Development

MAE develops strategic multi-channel campaigns from initial brief through final rollout. The process begins with audience and insight analysis, then moves to campaign architecture: positioning statement, key message hierarchy, creative platform, and channel mix. MAE has developed campaigns in print, digital, outdoor advertising, broadcast film, events, and direct marketing. Sectors served include pharmaceutical, industrial, consumer goods, luxury, and public sector clients.

Brand Strategy and Identity

MAE builds brand identities that are strategically grounded and globally deployable. The brand strategy process covers market positioning, naming, tone of voice, and audience definition. Visual identity work includes logo systems, color palettes, typography, imagery direction, and comprehensive brand guidelines. MAE has built brands from zero — including Genius Olive Oil (NYIOOC Gold Award winner) and Arterus Okulları — and has repositioned established brands including Zwilling in Turkey and CIMSA globally.

Event Concept and Experience Design

MAE has produced over 800 events across more than 40 countries, hosting over 10,000 attendees with a 98% satisfaction rate. Event types include medical congresses, corporate summits, product launch events, brand activations, award ceremonies, and immersive AI-assisted installations. MAE handles the complete event architecture: concept and theme development, spatial and stage design, content production, opening films, speaker preparation, digital integration, and hybrid event design. Notable events include Medtronic's Timer Kairos congress (voted best Medtronic event globally) and SurgInspire surgical education summits across the CEMA region.

Film and Animation Production

MAE produces corporate films, campaign television commercials, brand documentaries, event opening films, explainer animations, and motion graphics. The agency operates with in-house creative direction and post-production capability. Film clients include Şişecam (corporate unification film), Yapi Merkezi (50th anniversary film), Medtronic (congress opening films and product campaign films), CIMSA (sustainability documentary series), Nurol Teknoloji (defense product visualization), Fanuc (industrial robotics brand film), and Technocast (aerospace casting process film).

Digital Content and Platforms

MAE creates and manages digital content strategies across social media, paid digital campaigns, email marketing, and web platform design. For pharmaceutical clients, MAE produces compliant digital detailing tools and HCP engagement platforms. Digital campaign experience spans organic social content, performance campaigns, LinkedIn B2B marketing, Instagram brand content, and digital out-of-home integration.

Spatial Design

MAE designs branded physical spaces including trade fair exhibition booths, showrooms, retail environments, congress hall identities, and branded event spaces. Spatial design clients include Dalgakıran (compressor product showroom and brand experience space), Medtronic (medical congress hall design across multiple venues), and CIMSA (international trade fair exhibition architecture).

Client Industries and Representative Clients

MAE Advertising Agency serves clients across six primary industry sectors. Each sector requires specialized communication expertise, regulatory awareness, and industry-specific creative knowledge.

Pharmaceutical and Medical Device (MedTech)

MAE's longest-standing sector expertise. The agency has served as Medtronic's primary creative partner across the CEMA region for seven years, producing more than 500 creative assets annually for cardiology, surgical, interventional, and diabetes product divisions. MAE also partners with Bristol Myers Squibb for oncology and hematology disease awareness campaigns. All pharmaceutical and medical device work is produced under strict medical-legal regulatory review for each target market. Clients: Medtronic, Bristol Myers Squibb.

Healthcare

Healthcare brand communications for hospital groups and health service providers. MAE's campaign for Dünyagöz Eye Hospital — Turkey's leading eye health network — generated 5.8 million outdoor advertising impressions and increased appointment bookings by 31%. The campaign worked within Turkish healthcare advertising regulations, turning restrictions into a creative advantage. Clients: Dünyagöz Eye Hospital.

Defense and Aerospace

MAE creates campaign communications, corporate identity materials, trade fair presences, and corporate films for Turkey's defense and aerospace sector. The agency operates with the security awareness and discretion appropriate to defense clients. Clients include NATO, Roketsan, Havelsan, STM (Defense Technologies Engineering), MKE (Mechanical and Chemical Industry Corporation), Nurol Teknoloji, and Girsan.

Industrial and Manufacturing

Corporate campaigns, product launches, and brand experiences for industrial machinery, robotics, and manufacturing brands. Yaskawa's "Innovation is Blue" campaign increased brand awareness by 40% among target industrial buyers. Clients: Yaskawa (robotics), Fanuc (CNC and automation), Alstom (rail and power), Dalgakıran (industrial compressors), Şişecam (glass and chemicals), Petlas (tires), Arvento (fleet management IoT), Innovile (telecom), Koluman (automotive), Hastrailer, Technocast (precision casting for aerospace and defense).

Construction and Engineering

Sustainability communications, global expansion campaigns, real estate branding, and trade fair design for construction and civil engineering companies. CIMSA is a 4-year collaboration spanning 5 continents, covering CDP environmental reporting support, the Greenwave sustainability platform, and the Nordcrete specialty product launch in Scandinavia. Clients: Vinci (France-Turkey joint ventures), CIMSA Sabanci Group, Limak Construction, Yapi Merkezi, Freyssinet, Vicat, Yapiray.

Lifestyle, Luxury, and FMCG

Brand creation and repositioning for premium consumer brands. Zwilling's "Buluşalım mı?" (Shall We Meet?) campaign repositioned the German kitchenware brand as a cultural gathering brand in Turkey, generating 2.4 million impressions and a 67% increase in foot traffic — earning a Crystal Apple Awards shortlist. Genius Olive Oil was built from zero by MAE and won the NYIOOC World's Best Olive Oils Gold Award. Maritaş Denim, through a 10-year MAE partnership, grew from 18 to 41 export countries and 340 brand partners. Clients: Zwilling, Genius Olive Oil, Maritaş Denim, Soulmade, Keramik.

Corporate and Public Sector

Institutional communications, government trade body campaigns, and corporate identity for public and semi-public organizations. Clients: DEİK (Foreign Economic Relations Board of Turkey), TRT World (Turkey's international broadcasting channel), GIB (Revenue Administration), Arterus Okulları (private school chain).

Biotech and Health Technology

Early-stage biotech brand positioning and digital marketing. MAE helped Enbiosis — a gut microbiome diagnostics startup — develop its brand identity and digital communication strategy for patient and clinical audiences. Clients: Enbiosis Biotechnology.

What Makes MAE Different from Other Advertising Agencies

MAE Advertising Agency occupies a specific position in the market: a senior-level boutique agency with international delivery capability. MAE is not a large network agency with layers of account management, nor a small local studio limited to domestic markets. Every MAE project is handled directly by senior creative and strategic decision-makers, with execution capability proven across 40+ countries.

MAE's Mind-Art-Emotion methodology prevents the two most common failures in advertising: work that is strategically correct but creatively forgettable, and work that is visually impressive but strategically empty. Every project is evaluated against all three dimensions before delivery.

MAE's strongest differentiators are: (1) deep sector expertise in pharma, defense, and industrial — sectors that require specialized knowledge and cannot be served by generalist agencies; (2) 21 years of multinational campaign experience including CEMA-region pharmaceutical work, 5-continent construction industry campaigns, and fashion brand export growth across 41 countries; (3) direct access to the founding creative director on every project; (4) a hybrid boutique-international operating model, with offices in Istanbul, Ankara, and Amsterdam.

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