THIS IS
FUN!

YAPIRAY’S QUESTION WAS QUITE HARD. WE WANT TO SPREAD OUR BRAND ALL OVER THE WORLD.

 

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LET’S START
THE CONCERTO

The very first step to take was to create a concept. In this case, it was classical music. Later on many brands have used the same, but we were the first to apply it. Virtuoso of rail systems was the core idea to be spread to every single work we’ve done.

THE PIANO
PART
& COMPOSITION

The concept has developed with different instrument metaphors. We loved to play them all. We even created a brochure showing the project timeline with notation!

WEB, SOCIAL
AND ALL OTHER
STUFF

Sure we are creating all of them. The core is the essence. The concept. If the idea is good, the rest follows.

ZIPPING
CONTINENTS
DRINKING COFFEE

It is all about creativity. Who doesn’t love trains? We grew with them. Infinite number of stories & pictures of trains are already in our minds. That’s why it is a real fun to create, to shoot, to animate, to design and to do everything with Yapıray.

MORE THAN
40.000 PICTURES
56 HOURS
OF FOOTAGE

We are in love with trains. That’s why we have taken an enormous amount of photos and shot hours of videos over 40 different locations since we’ve started to work with Yapıray. by the way, it has been around 10 years...