THIS IS
SERIOUS!

THE QUESTION OF DEIK (TURKISH ECONOMIC RELATIONS BOARD) WAS: HOW CAN WE CHANGE THE LOOK OF AN ORGANISATION THAT REPRESENTS THE FOREIGN ECONOMIC RELATIONS OF TURKEY SINCE 30 YEARS?

 

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FIRST THINGS
FIRST

We began with the logo revision. From sketch to the final version, all steps were thought in deep. Every aspect was considered. It had to be new while keeping the escence.

A LOGO IS
NOT ENOUGH

We designed all corporate identity documents from scratch. A guideline of 100 pages was prepared.

MILLIONS
OF LINES OF
CODE

We coded an extremely detailed and complex website, that contains hundreds of managable business council pages and interactive content including maps, travel layouts etc.

HOW DEiK
COMMUNICATES?

We created ideas for communication, designed posters, ads, all kinds of direct marketing materials, presentations, event tools, luggage stickers and things that you probably won’t have time to read:)

GET EVEN MORE
CREATIVE?

We used all tools that we can to carry DEİK to a further brand position. 3D applications, interactive content, event designs & movies were created.

EVENT
CONCEPTS?

Here is a sample concept that we created for DEIK’s Africa council meeting. The story of Turkey and Africa is quite a long one. We combined visual elements from both culture and blended with Turkish traditional Ebru (Marble Paint) art.

 

THIS IS
ONE OF OUR
FAVOURITES

For DEİK’s general assembly, we created a glorious movie. Based on Piri Reis’s famous map we illustrated all elements sticking to the original style. We animated them and created a movie that tells the story of our history, combining with today and Turkey’s future vision.

 

SO OUR ANSWERS
WERE QUITE COMPLEX TOO

The question was hard. We needed to find extraordinary ways to reply.

Mind Reply: Works should include the context of DEİK’s workfield. It should represent the soul of the organisation.

Art Reply: They should be modern, dynamic yet classic. The visual characteristics should be serious yet far from being cumbersome.

Emotion Reply: All concept should represent the Turkish Economic power, 30 years of experience as an organisation and the ambition of all business people involved in DEİK.

They say we have succeeded.